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LUSH STRATEGIC MESSAGE PLANNER

Our team was assigned to create a new product for an existing company. Thus, the Benefit Bomb was born. This strategic message planner for LUSH Fresh Handmade Cosmetics introduces an innovative holistic beauty product that gives back to several global causes. The planner identifies key aspects for a successful campaign including target audience, competitors, and a sample ad mock-up.


The full strategic message planner can be found below.



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