This campaign was created as Oklahoma State University's 2019 National Student Advertising Competition submission. Our team constructed and developed a $25 million advertising campaign for the world's largest hotdog chain, Wienerschnitzel. My assignments included facilitating focus groups, appropriating budget, scheduling content, calculating potential impressions and forecasting return on investment as a member of the primary research and media teams. I was selected to present and pitch the campaign to Wienerschnitzel's Chief Marketing Officer and two American Advertising Federation (AAF) Communications Professionals.
A copy of the campaign can be found below.