© 2018 by Stephanie Rojo

Strategic Media Planner

This is a strategic media planner (SMP) that I developed with a group for a theoretical campaign for a new line of Lush Cosmetics bath bombs. Our product idea was Benefit Bombs: bath bombs made with the finest essential oils to benefit the consumer, support charitable organizations and promote environmental awareness through eco-friendly packaging. We also created print advertisements for our products. 

#Beats4Beats Media Planner

For this assignment, our group created a media plan for an imaginary campaign for Beats headphones. Our idea was #Beats4Beats. This campaign centered around raising awareness to a younger audience for heart disease and the American Heart Association through the sale of limited-edition headphones.

MPower Communications Plan

Tell people more about this item. What's it about and what makes it interesting? Give people the info they need to go ahead and take the action you want. To make this item your own click here > Add & Manage Items.This is a group plan that was developed for our client the philanthropy, MPower. They are a local organization from Stillwater, Oklahoma that connects individuals with special needs to jobs in the community and much more. For our plan, we emphasized their need for a new website and updated social media accounts so that they could connect with donors and potential volunteers. 

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